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Webinar Reminder – February 20, 2020 with Hein Kruyt

World Potato Congress Inc. Webinar Reminder – February 20, 2020 with Hein Kruyt, CEO, Solynta – What’s All This Talk About Hybrid Breeding and Hybrid True Potato Seeds (HTPS) Revolutionizing The Potato Industry?

Don’t miss out on the World Potato Congress’ (WPC) second webinar of 2020 featuring Mr. Hein Kruyt, CEO of Solynta.

When: February 20, 2020 at 09:00 AM Eastern Standard Time (USA and Canada). Here’s how to register in advance:
Following your registration, you will receive a confirmation email containing information on how to join the webinar.

Webinar participants will be able to interact with the presenter of the webinar.

Hein Kruyt CEO of Solynta, the front runner in Hybrid True Potato Seeds (HTPS) will give an introduction into HTPS as well as the exciting opportunity to revolutionizing potato research, breeding and industry. This technology is disrupting a system that has been in place for over a century. It will allow the industry to be more nimble and responsive to changes in market demands and production environments.

During this presentation, we will be covering:
* The difference between Hybrid TPS (HTPS) and Random TPS (RTPS) including some sesame street level refresher to the genetics.
* The benefits
* As healthy starting material, the single most important element for a good crop.
* As superior breeding system Manifold faster in crossing improved varieties with better taste, less waste, higher yield, lower environmental impact.
* The possible applications.
* The foreseeable future.

Hein has a long career in finance and strategy. He started as a Lieutenant in the Royal Dutch Navy followed by several functions at Royal Numico-Danone, Hero Group, management consultancy with Price Waterhouse Coopers and afterward joining DeRuiter Seeds Groupas CFO. After Monsanto acquired DeRuiter Seeds in 2008, Hein was a member of the European Vegetable Leadership Team and in 2010 became Monsanto’s Global Integrated Finance Lead working from St. Louis, MO, USA.

Hein co-founded Solynta in 2007 and became CEO in 2013.

Hein is an alumnus of the University of Groningen (MBA), the Erasmus University Rotterdam (Executive Master of Finance & Control) and the Stanford Graduate School of Business, USA

The host for the WPC webinar series will be Director, Dr. Nora Olsen (

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