News
World Potato Congress Inc. Announces Next Webinar on November 14, 2019
World Potato Congress Inc. Announces Next Webinar on November 14, 2019 at 09:00 a.m. Eastern Standard Time with Kris Michiels Presenting: Illustration of Regional Potato Promotion: Flanders (Belgium)
The World Potato Congress (WPC) is very pleased to be offering its sixth webinar via Zoom in its 2019 series with
Mr. Kris Michiels.
Mr. Michiels is a Marketing Adviser at VLAM (Flanders’ Agricultural Marketing Board) Mr. Michiels graduated in 1977 as a Commercial Engineer at the Catholic University of Leuven. He has worked at VLAM since 1988 and specializes in consumer insights and marketing strategy.
Presentation –
Mr. Michiels will explain why generic promotion for potatoes is useful and how it is organized in Flanders (region in Belgium). Following a description of the structure and the way of financing of VLAM, Kris will demonstrate how they work on a strategic way and to which kind of potato promotion campaigns this leads to. Kris will also share experiences and lessons learned about the potato promotion.
The host for the WPC webinar series will be WPC Director, Dr. Nora Olsen (norao@uidaho.edu).
Register in advance for this webinar:
https://zoom.us/webinar/register/WN_fBDJ1yCUQiOCvRc44aATfA. Following your registration, you will receive a confirmation email containing information about how to join the webinar.
WPC looks forward to interacting with you during this initiative. We welcome all your feedback via info@potatocongress.org.
Latest News
A 2023 strategic planning process of the World Potato Congress Inc., has driven forward a few organizational and policy changes, one of them being the launch of a new “Diamond”…
[...]The Organizing Committee of the 13th World Potato Congress (WPC 2026) is delighted to announce that sponsorship and exhibition opportunities are now officially open for this landmark global event, taking…
[...]WPC President Peter VanderZaag participates in official visit to Kenya to launch campaign for the 13th World Potato Congress. Dr. Peter VanderZaag, President of the World Potato Congress, is…
[...]The World Potato Congress Inc. and the official hosts for the 2026 World Potato Congress – the National Potato Council of Kenya (NPCK) and FreshCrop Limited – are excited to…
[...]The WPC congratulates Julio Kalazich, as he makes the transition from WPC International Advisor to WPC Director. New International Advisors are welcomed to the World Potato Congress Inc. Julio Kalazich,…
[...]World Potato Congress Inc. is pleased to announce Chad Hutchinson of TriCal Group, as incoming Director. With upcoming term retirements of Directors from the World Potato Congress Inc Board,…
[...]The World Potato Congress Inc. recently held its Annual General Meeting for the 2024-25 year. It was an opportunity to reflect and extend gratitude to the past contributions of outgoing…
[...]Around the world, celebrations are well underway for the 2nd International Day of the Potato, Friday, May 30th. Launched by the Food and Agriculture Organization of the United Nations…
[...]As the World Potato Congress begins to ramp up planning for the 13th World Potato Congress 2026 in Kenya, we are excited to welcome our newest Platinum Sustaining Partner,…
[...]This international webinar, organized to mark the International Day of the Potato, will explore how this strategic crop contributes to food security, sustainable agriculture, and the resilience of rural communities.…
[...]