News
World Potato Congress Inc. Announces Next Webinar on November 14, 2019
World Potato Congress Inc. Announces Next Webinar on November 14, 2019 at 09:00 a.m. Eastern Standard Time with Kris Michiels Presenting: Illustration of Regional Potato Promotion: Flanders (Belgium)
The World Potato Congress (WPC) is very pleased to be offering its sixth webinar via Zoom in its 2019 series with
Mr. Kris Michiels.
Mr. Michiels is a Marketing Adviser at VLAM (Flanders’ Agricultural Marketing Board) Mr. Michiels graduated in 1977 as a Commercial Engineer at the Catholic University of Leuven. He has worked at VLAM since 1988 and specializes in consumer insights and marketing strategy.
Presentation –
Mr. Michiels will explain why generic promotion for potatoes is useful and how it is organized in Flanders (region in Belgium). Following a description of the structure and the way of financing of VLAM, Kris will demonstrate how they work on a strategic way and to which kind of potato promotion campaigns this leads to. Kris will also share experiences and lessons learned about the potato promotion.
The host for the WPC webinar series will be WPC Director, Dr. Nora Olsen (norao@uidaho.edu).
Register in advance for this webinar:
https://zoom.us/webinar/register/WN_fBDJ1yCUQiOCvRc44aATfA. Following your registration, you will receive a confirmation email containing information about how to join the webinar.
WPC looks forward to interacting with you during this initiative. We welcome all your feedback via info@potatocongress.org.
Latest News
The World Potato Congress is pleased to present the upcoming webinar: Implementation of an Early Warning System for Sustainable Preventative Management of Potato Late Blight DATE: Wednesday, January 15,…
[...]As the sun sets on 2024, the World Potato Congress Inc. takes a look back on what just might be its most eventful year on record. From celebrating the first…
[...]The World Potato Congress Inc. is pleased to present the following Webinar: Supporting Small Holder Farmers in Kenya Through a Decentralized Hub Site Model. Presenter: Christopher Gasperi, Founder & Managing…
[...]Bridging global innovations with local needs. An Interview with Dr. Md. Rashidul Islam at the World Potato Congress in Adelaide, Australia. Under the umbrella of the WPC driven Declaration of…
[...]The World Potato Congress Inc. continues to grow and develop partnerships with potato organizations from around the world and we are excited to add Cavendish Farms as part of…
[...]Throw Back Thursday: A closer look at the two days of sessions and events of World Potato Congress 2024 in Adelaide.The World Potato Congress Inc. is excited to share with…
[...]Join us as we relive the World Potato Congress 2024 in a short series of emails. Kicking off below with the Opening Events. Side Bar- The World Potato Congress Inc.…
[...]World Potato Congress Inc. (WPC) President, Dr. Peter VanderZaag, along with the WPC Directors and International Advisors, is pleased to welcome Sangha Group as a Silver Sustaining Partner. Sangha Group,…
[...]The 12th World Potato Congress in Adelaide, Australia provided an opportunity for the WPC Inc. to recognize past and present World Potato Congress Directors, International Advisors and Management. Before an…
[...]On Tuesday, June 25, following the 12th World Potato Congress in Adelaide, Australia, an Industry Award Ceremony was held to recognize nine remarkable individuals who have devoted their life’s work…
[...]