News

Potatoes Australia Ltd. is pleased to officially declare Ms. Robbie Davis as the Ambassador for the highly anticipated World Potato Congress 2024 to be held in Adelaide from June 23 to 26, 2024.

Ms. Davis, a distinguished figure in the Australian potato industry and agribusiness, brings a wealth of experience and passion that will undoubtedly contribute to the success of this prestigious event.

Ms. Davis resides on a grazing property in regional South Australia and is a non-executive director on several Boards. Her qualifications include a BAgSc and MBA (University of Adelaide), and she is a graduate of the Australian Institute of Company Directors (GAICD).  Known for her great energy and enthusiasm for the sector, she has served in various roles including the past CEO of Potatoes South Australia.

Ms. Davis has demonstrated exemplary dedication and leadership in the potato sector, making significant contributions to the industry’s growth and development. With a deep understanding of the challenges and opportunities within the potato community, she is well-positioned to represent the World Potato Congress as its Ambassador.

As the Ambassador for the World Potato Congress 2024, Ms. Davis will play a pivotal role in promoting the Congress on a global scale. Her responsibilities will include:

Advocacy and Promotion: Ms. Davis will advocate for the importance of the World Potato Congress and its role in fostering collaboration, innovation, and knowledge exchange within the potato industry.

Industry Engagement: She will actively engage with industry value chain stakeholders including, producers, processors, service providers and researchers, and with  policy-makers to encourage participation and support for the congress.
Media and Public Relations: Working closely with the organising committee, Ms. Davis will contribute to media campaigns and public relations efforts to enhance awareness and excitement about the congress.

Ms. Davis said, “I am honoured to be appointed as the Ambassador for the World Potato Congress 2024 in Adelaide. This Congress represents a unique opportunity for the global potato community to come together, share knowledge, and address the challenges facing the industry. I am committed to promoting the importance of this event and encouraging widespread participation. Together, we can make the World Potato Congress 2024 a resounding success.”

The declaration of Ms. Robbie Davis as Ambassador for the World Potato Congress 2024 marks a significant milestone in the preparation for this international gathering. With Ms.
Davis at the forefront, we are confident that the Congress will not only meet but exceed expectations, further advancing the global potato industry.

The World Potato Congress will be held at the Adelaide Convention Centre, conveniently located in the heart of Adelaide. Situated just 15 minutes from the airport, the Adelaide Convention Centre offers easy accessibility, with over 3,500 accommodation rooms within a five-minute walk. This central and well-connected location makes it the perfect venue for the WPC in 2024. Besides the main program, post-Congress tour stops will feature Peter Cooper, a certified seed potato grower on Kangaroo Island, Mitolo Farms, a major potato producer and packer, picturesque wine regions, globally acclaimed research facilities at SARDI and much more.

Sponsorship and trade show opportunities are available. The Congress will provide an excellent opportunity for the potato industry to network, make new business connections, engage with the global audience, and secure contracts whilst attending WPC 2024