News

World Potato Congress Inc. Announces Next Webinar on November 14, 2019 at 09:00 a.m. Eastern Standard Time with Kris Michiels Presenting: Illustration of Regional Potato Promotion: Flanders (Belgium)

The World Potato Congress (WPC) is very pleased to be offering its sixth webinar via Zoom in its 2019 series with
Mr. Kris Michiels.

Mr. Michiels is a Marketing Adviser at VLAM (Flanders’ Agricultural Marketing Board) Mr. Michiels graduated in 1977 as a Commercial Engineer at the Catholic University of Leuven. He has worked at VLAM since 1988 and specializes in consumer insights and marketing strategy.

Presentation –
Mr. Michiels will explain why generic promotion for potatoes is useful and how it is organized in Flanders (region in Belgium). Following a description of the structure and the way of financing of VLAM, Kris will demonstrate how they work on a strategic way and to which kind of potato promotion campaigns this leads to. Kris will also share experiences and lessons learned about the potato promotion.

The host for the WPC webinar series will be WPC Director, Dr. Nora Olsen (norao@uidaho.edu).

Register in advance for this webinar:
https://zoom.us/webinar/register/WN_fBDJ1yCUQiOCvRc44aATfA. Following your registration, you will receive a confirmation email containing information about how to join the webinar.

WPC looks forward to interacting with you during this initiative. We welcome all your feedback via info@potatocongress.org.